We are continuing on our path to learn, iterate and expand our efforts specific to brand safety.
In December 2020, we shared a few priority areas for us in 2021 – including continuing to partner with industry leaders and developing innovative solutions for our customers to feel confident in being a part of the conversation on Twitter.
Since then, we’ve been hard at work building out third-party brand safety measurement solutions in partnership with DoubleVerify and Integral Ad Science, and continue on our path towards MRC accreditation. In parallel, we have also been focused on attaining another global brand safety accreditation, and on providing advertisers with more control over the conversations they start on Twitter. We are excited to share two updates on this front: https://blog.twitter.com/en_us/topics/product/2021/advancing-our-products-and-partnerships-to-make-twitter-a-safer-.html